THE HOUSE OF IRIS VAN HERPEN
At the maison of Iris van Herpen, Haute Couture is a transformative force that transcends boundaries and unites multi-disciplinary technologies with intricate artisanal craftsmanship. The brand's visionary creations merge pioneering techniques and luxurious materials, often evoking a sense of avant-garde wonder. Whether shaping a dress through electromagnetic weaving or sculpting one from 3D hand-cast transparent leather, the maison challenges traditional notions of the handmade to create ethereal garments that are radically future-facing and exquisitely feminine. Founded in 2007, the brand showcases its collections bi-annually at the exclusive Paris Haute Couture Week as a member of the Fédération de la Haute Couture. The maison’s ambition to reinvent the métier as the engine of innovation, pushing forward sustainability as second nature and materiality is mirrored in its inter-disciplinary approach to art and fashion. Each collection is a quest to venture beyond today's definition of a garment, exploring new forms of expression for a more meaningful, diverse and conscious fashion for the future.
Celebrating female empowerment, the maison values a collaborative design process with inspirational women such as the brand’s cherished global clientele and extraordinary muses like Cate Blanchett, Beyoncé, Scarlett Johansson, Lady Gaga, Natalie Portman, Rihanna, Björk, Jennifer Lopez and Gigi Hadid. Bespoke designs are meticulously crafted for an international clientage from within the illustrious Haute Couture atelier. Organic, innovative femininity is expressed through state-of-the-art Couture that embraces individuality powerfully and fearlessly. Through symbiotic collaborations with artists, architects and scientists from all stripes the trans-disciplinary brand challenges the future of fashion by rethinking previously unimaginable ways of Haute Couture.
“Fashion is an instrument for change, to shift us emotionally. Through biomimicry I look at the forces behind the forms in nature, these patterns and natural cycles are my guide to explore new forms of femininity for a more conscious and sustainable fashion for the future.” - Iris van Herpen
At Iris van Herpen, each design is created from the pillars of her vision — nature, art, science, architecture, and dance. A sense of organic presence that emerges from the lightness and movement of textures is at the core of each garment. The maison draws stimulus from the natural world, from synesthesia to cymatics. Threads of inspiration derive from biomimicry or brain neurones, lucid dreaming and sensory sea life. Constantly driving to evolve from the previous collection, the designs challenge the laws of physics and seek to visualise the invisible.
Stitching together the different disciplines of art, science, fashion, dance, architecture and technology, the maison shows that the art of fashion holds the power of creating a personal transformation.
The atelier is based in Amsterdam, The Netherlands, where new techniques are being born and cultivated, Couture is meticulously crafted and garments are individually named. The Art of Haute Couture by Iris van Herpen stands for slow fashion, designing in a thoughtful and collaborative manner, utilising approaches that are stae-of-the-art, and paving the way for multi-disciplinary designs that extend the imagination.