MAISON IRIS VAN HERPEN

 

Since its founding year 2007, the maison of Iris van Herpen has been pushing an interdisciplinary dialogue between nature, art, science, dance and architecture. Merging different disciplines in unexpected and pioneering ways has been paramount to Iris van Herpen's distinctive creative process which can be described as an inextricable bond between traditional craftsmanship and future-facing technology.

Four years later, she joined the exclusive Fédération de la Haute Couture in Paris, showing her collections bi-annually at the Paris Haute Couture Week.
The year 2010 marked a turning point in her career: she presented her first 3D-printed dress from the Crystallization Collection.  In 2012,  the Groninger Museum devoted a first major exhibition to her work. Van Herpen's embodied art has become a permanent fixture in the musea landsape with her designs in world-leading museums including the Metropolitan Museum of Art in New York, Victoria and Albert museum in London and the Palais de Tokyo in Paris. Today, Iris van Herpen is internationally recognized as one of the most remarkable and surprising female artists of her generation. 

Iris van Herpen contemplates her designs as a cross-pollination of various fields: art, chemistry, dance, physics, architecture and biology. In the eyes of Iris, Haute Couture is a transformative force that transcends boundaries and unites these various fields. 
Having a background in dance, Iris has a deep connection to the physicality of the body – its strength, creativity, and ability to convey emotion. There’s a kineticism inherent to her work – the fluid craftsmanship  emits vibration and energy that makes her designs feel alive.

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Stitching together the different disciplines of art, science, fashion, dance, architecture and technology, I want to show that the embodiment of art can create a personal transformation.

- Iris van Herpen

Iris van Herpen Hypnagogic harmony Ph Carla van de Puttelaar 1

 

 

The brand's visionary creations merge pioneering techniques that often evoke a multi sensory experience. Whether shaping her designs through electromagnetic weaving or sculpting one from 3D hand-cast transparent dragonskin, traditional notions of the handmade are chalanged to create designs that are radically future-facing.

At Iris van Herpen, each design is created from the pillars of her vision —  a sense of organic presence that emerges from the lightness and movement of textures is at the core of each garment. The maison draws stimulus from the natural world, from synesthesia to cymatics. Threads of inspiration derive from biomimicry or brain neurones, lucid dreaming and sensory sea life.  Constantly driving to evolve from the previous collection, the designs challenge the laws of physics and seek to visualise the invisible. 

 

“Through biomimicry I look at the forces behind the forms in nature, these patterns and natural cycles are my guide to explore new forms. I continue to ask, can emotions be materialised? `
I believe it's possible to merge, stir and sculpt our senses through a sensitive balance of textures, shapes and colors. ”

.” - Iris van Herpen

 

Celebrating female empowerment, the maison values a collaborative design process with inspirational women such as the brand’s cherished global clientele and extraordinary muses like Cate Blanchett, Beyoncé, Scarlett Johansson, Lady Gaga, Natalie Portman, Rihanna, Björk, Jennifer Lopez and Gigi Hadid. Bespoke designs are meticulously crafted for an international clientage from within the illustrious Haute Couture atelier. Organic, innovative femininity is expressed through state-of-the-art Couture that embraces individuality powerfully and fearlessly. Through symbiotic collaborations with artists, architects and scientists from all stripes the transdisciplinary atelier challenges the future of design by rethinking previously unimaginable ways of Haute Couture.

 Iris van Herpen Couture SS20 Sensory Seas
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