Bespoke & Bridal Couture Design

Bridal Natalia Vodianova



At Iris van Herpen, Haute Couture is governed by art, craftsmanship, innovation and personalisation. Inside the atelier, Couture is meticulously crafted as works of art. From gala dinners to red carpet events, premières to weddings, our customised Couture designs bring our clientele’s vision to life, harnessing the highest echelon of craftsmanship and innovation, creating visionary gowns which are suitable for any occasion, style or body. Each unique creation is guided at every step by Ms Iris van Herpen and the
petit mains at our atelier based in Amsterdam, The Netherlands. Our bespoke and bridal designs are meticulously crafted embracing the maison’s unique codes that celebrate movement and femininity — inspired by the natural world. 

The Art of Haute Couture by Iris van Herpen stands for slow fashion, designing in a thoughtful and collaborative manner, paving the way for multi-disciplinary designs that extend the imagination.


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“I’m not only looking at the body, I also look at the space around the body, like a dancer would.
It’s like translating a piece of dance into a garment, evoking kinaesthetic sensations through dressing. 
Honoring the nature of the body in process, the designs express femininity, volume, lightness and movement into wondrous experiences of reality. ”

- Iris van Herpen


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Iris van Herpen’s design approach creates a distinctive aesthetic. Respecting forgotten construction techniques and expanding them with tools that are technologically available today defines the designer’s vision. Both the past and the future find a place in Van Herpen’s creations seemingly becoming one. Traditional Couture techniques, like hand-stitching, embroidering, or draping, lie at the core of the maison’s craft. Yet by developing and experimenting novel and innovative materials, previously unthinkable notions of Haute Couture are weaved into the creative process. Van Herpen seamlessly blends delicate handwork with radical forward-facing technologies such as laser-cutting, injection moulding, magnetic weaving or 3D printing to create unparalleled patterns and silhouettes. In 2011, the 3D printed ’Escapism’ dress was recognised and heralded by TIME Magazine as one of the 50 best inventions, propelling the maison to international heights. 

Each design epitomises the synergy between hand and material. Instead of hand-sketching, Van Herpen’s design philosophy is guided by intuition, curiosity and movement. Innovative fabrics which are oftentimes directly draped on a mannequin by hand mark the starting point of the creative work — carefully feeling and exploring the material’s possibility. From its early days, the brand thrived for its unique language within the fashion system. A maison that creates from the influence of various fields — from sculpture to mathematics, poetry to astronomy, nature and philosophy. The scope for imagination is perpetual through the eyes of Iris van Herpen.




The Iris van Herpen Haute Couture atelier is located in Amsterdam, The Netherlands. The atelier is not a classic workshop but rather, an alchemic laboratory that fuses fresh ideas with new techniques. Our approach to realising the designs embrace the technology available to us today as opposed to yesteryear. Our atelier consists of graphics, tailoring, embroidery and material development specialists, that craft with laser-cutting, 3D printing as well as tailoring and draping. Through boundless research and development, the Iris van Herpen atelier continues to create state of the art designs. The results are personalised gowns which enchant through their sophisticated silhouettes.

Through ultrasonic welding, the atelier creates seams without stitching, using acoustic vibrations and high pitches of sound to connect the molecules of the material, leaving immaculate trains of fabric. Other times, innovative blends of magnetic powder and liquid silicone are used to shape outstanding 3D textures. As part of the ‘Glitch’ technique — cultivated throughout various Couture collections — the finest lace is intricately laser-cut into thousands of 0.5mm 'harmonica waves’ evoking a dance of quivering echos that optically construct an interconnectedness with the skin. 


“Can emotions be materialised? `
I believe it's possible to merge, move and stir our senses through a sensitive balance of textures, shapes and colors. ”

- Iris van Herpen



The Haute Couture process commences with a creative consultation to understand your needs, preferences and desires. Based on your request, we will start sketching in colour, illustrating the forms, details and materials for you to choose from. Once the design is refined and chosen, the toile fittings will take place at our atelier to ensure every fine detail is perfected before construction commences.

Each Iris van Herpen Couture gown is designed based on your personal measurements. Our team of skilled seamstresses will measure you during the creative consultation to personalise your gown to ensure the perfect fit. Using your measurements the atelier will construct a personalised mannequin on which the design will be shaped, sculpted, and transformed to come to life. 

The design is fully handcrafted and can take up anywhere from 700 to 1500 hours for it to being created as every detail is finessed. During the final appointment, the atelier will help with fitting the gown on your body and adjust the finishing touches. 

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