Strategic Brand Director

At Iris van Herpen we are looking for an experienced Strategic Brand Director to initiate and manage our activities in marketing, sales, PR, and collaborations. The ideal candidate is creative, possesses a strategic mind, and has experience in initiating and implementing new strategies to drive growth. This is a full-time position based in Amsterdam.



Develop the Maison's strategic direction, contributing to and implementing the company's medium and long term strategy
Manage the overall brand direction, analyze brand positioning and consumer insights.
Shape and communicate our vision and mission, responsible for creating, planning, and implementing the strategic direction and vision.
Translate Haute Couture and Accessories opportunities into go-to-market strategies.
Create and improve elite customer experiences in Haute Couture and High-end Accessories through creative and proactive approaches
Developing the company's image and increasing the brand profile globally
Overseeing day-to-day operations
Manage and inspire a team of people working on brand initiatives, sales, and collaborations. Effectively plan workload & prioritize tasks and achieve deadlines
Business development, initiating and overseeing brand partnerships and new product categories
Establish performance specifications, cost and price parameters, market applications, and sales estimates
Measure and report performance of all marketing activities, and assess ROI and KPIs
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Building strong relationships across the team, and creating an innovative culture within the team.

Responsible for managing and allocating budgets for marketing, sales, and collaborations
Responsible for achieving or exceeding turnover targets in sales of Haute Couture, Accessories and Collaborations of a commercial nature


Responsible for hiring, retaining, and reviewing marketing, sales, and collaborations staff


Proven working experience as Brand Manager or a similar role for a minimum of 5 years
Proven ability to develop brand and marketing strategies and implement recommendations
Excellent understanding of the full marketing mix
Experience with VIP / KOL relationships
Strong analytical skills partnered with a creative mind Data-driven thinking and an affinity for numbers
Highly driven, exceptional team motivational and management skills
Experienced in building a credible, efficient, reliable, and knowledgeable team, strong leadership, management, and coaching skills to develop others
Clear communicator & negotiator with the ability to influence and work well with a variety of people globally
Experience with C-level negotiations
Entrepreneurial spirit

Applying is only possible for EU passport holders (unfortunately excluding UK passport holders).

If you are interested in applying for this job, please send your CV, motivation letter and portfolio to

Your information will be treated confidentially and in accordance with GDPR.

Internships at Iris van Herpen

Internships at Iris van Herpen are offered for a minimum duration of 4 months. A European passport is required, unless you are studying at a Dutch university. Due to the many applications a response can take up to 6 weeks. Please wait for the reply and send your application far enough in advance. Interns are carefully selected and the internship is dedicated to the ambitions and skills of the applicant. Please mention in your application which position below you wish to apply for.

Atelier internship

Working closely together with the atelier where the collections are being developed and restored. This involves many different kinds of handwork, patternmaking, machine sewing, sourcing, graphic design and more and for some, a chance to join and help behind the scenes at Paris Fashion Week.


-    A degree or studying for a degree in fashion, or another relevant related direction
-    Command of the industry jargon in English
-    Excellent handwork skills
-    Patient, innovative, curious and hands on mindset
-    Educated and experienced in patternmaking and machine sewing
-    Time management skills as well as being able to work under time pressure
-    Advanced knowledge of Adobe Illustrator is an advantage

2D and 3D Graphic design internship

Working closely together with the atelier team on technical files for lasercutting, garment construction and development of fabric manipulation that requires computer vector and 3D visualization.


-    A degree or studying for a degree in architecture, industrial design, product design, graphic design and/or in fashion with a focus on construction.
-    Command of the industry jargon in English
-    Excellent logical, constructive and spatial aware way of thinking
-    Patient, innovative, curious and hands on mindset
-    Educated and experienced construction field
-    Basic knowledge of pattern making is an advantage
-    Time management skills as well as being able to work under time pressure
-    Advanced knowledge of Adobe Illustrator
-    Knowledge of 3D progams is an advantage

To apply for  internships please send your CV, motivation letter and where relevant your portfolio to Any personal information you provide will be treated according to GDPR guidelines.