News | Dom Perignon celebrates Iris van Herpen collaboration
DOM PÉRIGNON METAMORPHOSIS by IRIS VAN HERPEN
The Power of Creation meets the transverse universe of Iris van Herpen
September 4, 2014/PRNewswire/– Last night, on the eve of New York Fashion Week, in presence of the models Anja Rubik and Coco Rocha, Andrew VanWyngarden from the band MGMT, Carmelo Anthony, Kelly Rutherford, the DJ Bob Sinclar and many others, the Dom Pérignon champagne announced its promising new collaboration with world-renowned designer Iris van Herpen: Dom Pérignon Metamorphosis by Iris van Herpen. The occasion revealed the limited editions for end-of-year 2014: Cocoonase, the über-premium, made-to-order piece of art designed by Iris van Herpen, and an exclusive serie of gift boxes featuring a bottle of Dom Pérignon Vintage 2004, whose label also inspired the creator.
This exclusive new collaboration combines Iris van Herpen’s forward-thinking aesthetic with the Dom Pérignon champagne’s playful expression, limitless innovation and taste for reinvention. She won the prestigious ANDAM fashion award (2014 grand prize).
Dom Pérignon Metamorphosis by Iris van Herpen marks the end of Dom Pérignon Vintage 2004 as we know it in its first Plénitude and celebrates its pending metamorphosis into P2, or Second Plénitude of the Dom Pérignon Vintage. All that we know may disappear for a time, but it will rise again – transformed and reinvented.
The new limited edition centers upon metamorphosis: signifying the closure of one period and the birth of another, and a powerful symbol of evolution, transformation and renaissance. Throughout its history, the Dom Pérignon champagne has been intricately linked to the concept of metamorphosis. The spiritual legacy of Dom Pierre Pérignon constantly reinvents itself throughout the ages, selectively choosing when to emerge in the form of a new vintage.][
A ÜBER CREATION: COCOONASE, THE PROMISE OF METAMORPHOSIS
In Cocoonase, Iris van Herpen was inspired by the importance of time in crafting the Dom Pérignon vintages: the agility and speed needed to pick the best grapes at their peak of perfection, versus the wine’s many potent years of active maturation. Cocoonase highlights this duality of time to underscore the singularity of Dom Pérignon wines.
“The name Cocoonase references the butterfly which softens her cocoon shell before she goes into her next stage of metamorphosis,” said Iris van Herpen. “This piece of art houses Dom Pérignon Vintage 2004, symbolically nestled inside of the cocoon structure, and its fine ribs and lines represent a one-way passage out. Cocoonase acts as a shield that protects the Dom Pérignon bottle as it prepares for its metamorphosis.”
Iris van Herpen also designed a limited edition of bottles and gift boxes for Dom Pérignon Vintage 2004.
IN METAMORPHOSIS THERE IS NO END – ONLY CHANGE
www.wwd.com/eye/parties/dom-prignon-celebrates-with-iris-van-herpen-7866186
www.interviewmagazine.com/nightlife/iris-van-herpen-and-dom-prignon-collaboration-launch
The Power of Creation meets the transverse universe of Iris van Herpen
September 4, 2014/PRNewswire/– Last night, on the eve of New York Fashion Week, in presence of the models Anja Rubik and Coco Rocha, Andrew VanWyngarden from the band MGMT, Carmelo Anthony, Kelly Rutherford, the DJ Bob Sinclar and many others, the Dom Pérignon champagne announced its promising new collaboration with world-renowned designer Iris van Herpen: Dom Pérignon Metamorphosis by Iris van Herpen. The occasion revealed the limited editions for end-of-year 2014: Cocoonase, the über-premium, made-to-order piece of art designed by Iris van Herpen, and an exclusive serie of gift boxes featuring a bottle of Dom Pérignon Vintage 2004, whose label also inspired the creator.
This exclusive new collaboration combines Iris van Herpen’s forward-thinking aesthetic with the Dom Pérignon champagne’s playful expression, limitless innovation and taste for reinvention. She won the prestigious ANDAM fashion award (2014 grand prize).
Dom Pérignon Metamorphosis by Iris van Herpen marks the end of Dom Pérignon Vintage 2004 as we know it in its first Plénitude and celebrates its pending metamorphosis into P2, or Second Plénitude of the Dom Pérignon Vintage. All that we know may disappear for a time, but it will rise again – transformed and reinvented.
The new limited edition centers upon metamorphosis: signifying the closure of one period and the birth of another, and a powerful symbol of evolution, transformation and renaissance. Throughout its history, the Dom Pérignon champagne has been intricately linked to the concept of metamorphosis. The spiritual legacy of Dom Pierre Pérignon constantly reinvents itself throughout the ages, selectively choosing when to emerge in the form of a new vintage.][
A ÜBER CREATION: COCOONASE, THE PROMISE OF METAMORPHOSIS
In Cocoonase, Iris van Herpen was inspired by the importance of time in crafting the Dom Pérignon vintages: the agility and speed needed to pick the best grapes at their peak of perfection, versus the wine’s many potent years of active maturation. Cocoonase highlights this duality of time to underscore the singularity of Dom Pérignon wines.
“The name Cocoonase references the butterfly which softens her cocoon shell before she goes into her next stage of metamorphosis,” said Iris van Herpen. “This piece of art houses Dom Pérignon Vintage 2004, symbolically nestled inside of the cocoon structure, and its fine ribs and lines represent a one-way passage out. Cocoonase acts as a shield that protects the Dom Pérignon bottle as it prepares for its metamorphosis.”
Iris van Herpen also designed a limited edition of bottles and gift boxes for Dom Pérignon Vintage 2004.
IN METAMORPHOSIS THERE IS NO END – ONLY CHANGE
www.wwd.com/eye/parties/dom-prignon-celebrates-with-iris-van-herpen-7866186
www.interviewmagazine.com/nightlife/iris-van-herpen-and-dom-prignon-collaboration-launch